How To Optimize Your Landing Pages (Part 2)

Yesterdays blog post was about creating unique landing pages.  Your landing pages need to be clean, have a clear message and strike the pain points of your visitors. Today you will learn how to set up sharing links, such as, Facebook, LinkedIn and Twitter, and how to nurture your list. It is recommended that you manually set them your social media icons up so you can customize the language around your offer.  I have my Facebook, Twitter and LinkedIn all connected to my blog.  Every time I publish a post, they automatically get posted on these three social media sites. I use third party apps to build my landing pages and in the software, I can put a share, like or a tweet button on them.  If you have a large following or just starting out, you want to encourage your visitors who download your offer to share it with other people.  The more people you drive to your offer, the quicker you will build your list. If you are building your own landing pages from scratch, or HTML, use the URL's for your landing pages. Example of this is:    Facebook --http://www.facebook.com/share.php?u=[INsert urL Here]    LinkedIn--http://www.linkedin.com/shareArticle?mini=true &url=[INsert urL]  Twitter-https://twitter.com/intent/tweet?text=[INsert tweetHere] People like to have proof that you should be the one they need to follow.  You can do this by way of testimonials on your page or seeing the number of people who have liked or shared your page is a psychological influence on your visitors, convincing them to take action. You have to remember one key ingredient, do not forget that the quality of your content is going to be the factor on whether people share your content or not.  If your content EDUCATES your readers, you will be surprised at how often your content will be shared. If you are at this point, you have optimized your landing pages and have started generating leads.  Your marketing funnel is not finished yet.  Approximately, 50% of your leads are qualified but are not ready to buy your products.  Make sure you are nurturing them through the rest of the process or you will be wasting your money. What I mean by nurturing your list is now you have to develop relationships with those leads in a timely and effective e-mail sequence.  Timing and targeting are the two key components. Timing is a factor in connecting to your leads.  As soon as they opt in, you should be connecting with them.  In fact, 78% of sales start when you are the first to respond.  Response rates decrease as the age of a lead increases. Targeting is another key component relating to your leads.  Your messages should be designed to appeal to their needs and interests.  Use nurturing campaigns based on what content they downloaded from you to tailor subsequent emails to their interests.  Make sure you have calls to action to other offers that will educate your lead on similar topics that they have expressed an interest in. What I mean by segmenting your list is, if they opt in to an e-book about Facebook or Twitter, place them into a social media campaign where you can send them other offers regarding that topic. Building a relationship with that list is a great strategy for increasing lead to customer conversion rates. Keep updating your campaigns on a regular basis to keep them relevant and interesting.  You want to keep your leads engaged and moving them towards a sale. This concludes this part of the series on landing pages.  I have one more part about split testing and how to use your Thank You page to your advantage.  Stay tuned tomorrow. If you found this article interesting, please leave a comment in the boxes below. To Your Success, Anita Levesque http://facebook.com/anitawaltonlevesque 207-694-0314