A pretty photo does not always make a pretty pin. Consider that as a little bit of Yoda’s wisdom for Internet marketers and bloggers wanting to make better use of Pinterest.
And as with all of Yoda’s words, that one is true, too. What looks good right now on your laptop or mobile phone will not automatically look good as a pin. You need to consider numerous factors in order to truly determine which of the photos you want to use for marketing your business are truly “pin-worthy”.
Size definitely matters in this case – especially where profile pictures are concerned. Here are a few guidelines you are better off adhering to when uploading a profile picture.
• Keep it square. Personally crop or resize your photos if you have to because you do not want Pinterest doing it for you – and they will.
• Keep dimensions at 160 x 160 pixels. Again, it’s better to do this on your own than let Pinterest do it for you. They won’t care if they accidentally crop off your head in what’s supposed to be a headshot.
• The subject should make up a large part of the photo. It must be visible and identifiable even when your profile photo shows up the size of a thumbnail.
Emotion And Information
It’s not enough for your photos to be pretty. A picture that makes you ‘ooh’ and ‘aah’ will not necessarily motivate you enough to share it with other users or – in this case – repin it to your boards. In Pinterest, there are only two kinds of photos that matter.
• Emotionally-driven photos – These are the photos that make you laugh or teary-eyed. Sometimes, they may even be terrifying. Ultimately, these photos make people care about the message they’re trying to promote, enough to ‘like’ or ‘repin’ it – or maybe even visit the link accompanying the photo.
• Information-driven photos – Info graphics make up some of the hottest photos in Pinterest. These photos are something that you’re better off creating on your own, though. Just remember NOT to bore your readers with too many details!
Branding is still an essential and powerful marketing tool even in Pinterest, but you need to be careful about not overdoing it. Don’t flood your photos with your company’s name or logo to the point that your target market will be sick of seeing it. Worse, they might think you are being overly aggressive and that all you care about is making money instead of caring about their needs as prospective customers.
Rather than taking all sorts of creative snapshots of your brand logo, focus instead on pictures that show how your products or services are actually and presently being used in real life. Share and pin photos of customers with big smiles on their faces upon getting one of your products! Show it being featured in a trade fair.
Pictures will always speak louder than words so trust your photos to do their jobs instead of screaming ‘buy me’ at your customers with excessive use of logos.
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To Your Success,