Be Unique With Your Pinterest Boards.

As an entrepreneur, you might have heard how Pinterest can help you attract potential customers by creatively developing boards that reflect your business and your brand. Indeed, Pinterest is becoming a venue for entrepreneurs to introduce their products and services through visual images instead of marketing through words alone. Examine It Well In fact, you can find numerous sources on the Internet which detail how you can get the most number of “repins” by pinning it during the hours where your clients are most likely on their Pinterests accounts, too. Although all of these tips are undeniably relevant in your goals of driving more visitors to your site, it might also be helpful if you actually take one step back and understand what Pinterest is actually about. If you want to attract people without them thinking that you’re a hard sell, stop being pushy with your business. Marketing your business is actually the same as marketing yourself as a person. You don’t want to seem like you’re trying too hard as you’d want people to be interested in you as you are. Be creatively unique and see which of your posts can actually capture their interest and be worthy enough to get a “pin.” Integrate not Separate Don’t obsess over your Pinterest as the be-all and end-all of your  internet marketing efforts. Pinterest should serve as one of the venues where you can develop your brand creatively. Make your brand more recognizable by collecting images that are interesting and relevant to your consumers and to your business. You would want to curate the kind of content that will attract your followers mainly because they feel that your images speaks to them. Diversify your content, make it exciting and be consistent with your updates. In addition, integrate your Pinterest account with your business profile on Facebook, Twitter and your business website to ensure maximum social media visibility. Pin Content That Is Reflective Of Your Business The rules of quality blogging also apply in Pinterest- don’t post content just for the sake of having it. Your pin boards should be reflective of your company. You can capture the attention of pinners while trying not to oversell your products. For example, the Humane Society of New York understands that the Internet loves anything adorable and cute. So they created a pin board full of adorable animals which are up for adoption. The company Benjamin Moore, on the other hand, makes use of small details in showing how their paints can make otherwise mundane things become more interesting. Thus, they posted quirky and colorful doors which they know Pinners will love to check-out. You can even go slightly off topic with your posts. When you create your brand, you don’t necessarily have to be too obvious. Sometimes, your clients will be reminded of your business through other images that are closely related to yours. Adding a human touch to your Pinterest board will make you seem more interesting to other pinners. It will make them see that you are actually interested in providing entertaining and endearing content to them rather than just being bent on making a sale. Of course, once you attract their interests, this is where you can start ushering them to find out more about you. Nobody ever likes to be with someone pushy, be it in a physical or an online setting. Be that person in a crowd who everybody wants to know more about. If this was helpful, please leave a comment below and share with a friend. To your Success, Anita Levesque 207-694-0314