The popularity of the social media site Pinterest is vastly increasing. In fact, since its inception in 2010, it is now considered as the third most popular social networking website after Facebook and Twitter. The premise of Pinterest relies heavily on creating visual boards that pinners can pin and repin.
Although it initially captured the attention of pinners for personal use, it is undeniable that it is now considered as one of the most influential sites for business entrepreneurs who aim to gain better social media visibility. Even if there are no rules on how you operate within your Pinterest account (except of course if it is offensive), there are certain unspoken rules that you have to observe to ensure that you are within the bounds of Pinterest etiquette. As an entrepreneur, failure to observe such can actually hurt your following.
Give Credit where it is Due
This applies to almost all things and it works on Pinterest as well. Since you probably won’t be posting original content every single time, make sure to give credit to the original source. This is highly ethical and it complies with the Pinterest guidelines as well.
At the same time, don’t directly pin an image just because you saw it on Google and you liked it. Chances are, you will be able to find the original source by clicking on the image or the link. Make sure to provide information on the name or website where you got your source. You also wouldn’t want to see your photograph or your works online without being credited, do you?
Pinners will follow boards that interest them. Thus, if you have a board about “Bedroom Ideas”, your followers expect to see images of bedrooms and not images of cute puppies, no matter how adorable they can get. Organization is the key to making sure that you hold the interests of your followers. If you want to have a repository of random images, you can do so, but categorize it accordingly.
Don’t Spam (Intentionally Or Otherwise)
It may not be your aim to spam pinned images but at the same time, it is hard to believe that you can find more than twenty images to pin and repin within an hour. Select only those which you think are really relevant to your pin board, especially if you are running a Pinterest account which is linked to your business website.
It will be hard for you to advertise your business through images if your followers are starting to feel that your “pins” are seemingly irrelevant to their interests. They might even start to ask why they’re following you.
Put A Bit Of Effort Into What You Post
Say you saw an inspiring image that you think speaks volume about your company. Pin it and then don’t forget to add a label to it. You may place a short description telling why you pin the image or you may just say something on what the image is all about. When it comes to putting an effort into your pins, see to it that your posts are visually engaging and appealing. Avoid pinning images that are too small or too big for your followers to appreciate. Also, don’t post images which are too pixilated to even recognize.
Following these tips will actually take less than a fragment of your time. When you watch your etiquette in social networking sites such as Pinterest, followers will be more engaged to see what you have in store for them. They may even be curious enough to click your images that will direct them to your business website or repin your post so that their contacts can see it as well.
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To Your Success,