Are You In Control Of Your Business?
Today's post is about "Are You In Control Of Your Business?" When visitors come to your blog, what is in it for them?
What reasons are there for these visitors to buy from you?
You need to take CONTROL of your business and differentiate yourself from others. You need to brand "YOU INC." and become the expert in order to begin earning any type of income from your business.
What makes others in your niche different from what you are doing?
They are preceived as an expert. They may have a lot of knowledge about their market, maybe just a little bit of knowledge or they have no more knowledge than what you have. But what sets them apart from you is that they BRAND themselves as an expert/leader because that is what other leaders are doing. They put their own spin on their content which people take notice of.
If you are brand new, you do not need a product or service to follow this rule.
I can't say it enough, you need to lead with value, not your opportunity and you will attract customers to you.
Take the role of the leader, provide value, make good recommendations and you will be seen as the leader, the go to person.
If you do this correctly, you will expand and grow your business and people will start trusting you, which will lead to a sell.
Step 1
The first step is to take control of your business. Stop leading with your opportunity, as this is the number one problem new marketers are doing wrong.
Step 2
Don't market your replicated site that your company gave to you. People do not want to keep visiting the same website that everyone else has. Most people I found out already have an opportunity and are looking for ways to market the one they have.
Step 3
You need a way to collect leads. Tthe first item in your marketing funnel should be a free offer (ethical bribe). You see these just under a header or on the top right hand column of your blog. You give something of value to solve a problem for exchange of a customer's name and e-mail address.
Just imagine having a system in place to collect leads, generate income automatically and having people chase you down for your expertise.
You need to take CONTROL of your business TODAY! Become the leader, the expert and lead with content.
Will you know everything there is to know about your topic, NO. It is how you Brand yourself. If you would like to know more on how to do this for your business, go here.
If this was helpful, please like, share, tweet and comment below.
To Your Success,
Anita Levesque
http://facebook.com/anitawaltonlevesque
207-619-0307
Great post Anita and for someone just starting out this post will be very enlightening for them.
Thanks Merle. Anita
Simple, straight forward and useful information Anita.
Thanks Helen. I am glad you found it helpful. Anita
I know these will be new concepts for a lot of beginners. (and even some not so new) Thanks for sharing Anita.
Your welcome. Anita
Brand You is so important. Great info for anyone here Anita. Thanks for sharing
Many people rather lead with their company than with themselves. I use to be one of them until I learned Attraction Marketing and how to brand myself.