Do You Know What A Facebook Dark Post Is?
Have you started using Facebook Power Editor for your advertising? If you do not know what the Power Editor is, Facebook rolled it out several months ago and that is where you will find the dark post or unpublished post.
An unpublished post is still a status update, video or photo but it is not published to your Facebook Business Page. The only way to see what is known as the dark post is in ads. They can be seen in the newsfeed, on mobile as well as on the right side column.
If you are doing a promotion, you do not want to fill your Business Page up with a bunch of promotional statuses. This could drive people away from your page. By creating dark posts, they will not been seen on your page and people won't think you are pushy, always wanting them to buy from you.
Here is a quick video I made to show you where to find the unpublished post and how to create one.
Hope this was of help to you. Please share and leave a comment below.
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Useful tip that not many people realise.
Thanks for sharing!
Thanks Lorraine. Anita
Facebook for business is all so new to me! I found this post very helpful. Thank you for sharing your expertise!
Your welcome. I am glad you found it useful. I have a couple of posts prior to this one that may help you with your Facebook experience. Anita
Well, I learned something new today! Thanks Anita!
I am glad I can be of help. Facebook changes so much that it is hard to keep up with it at times. Anita
Thanks Anita.
I hadn’t even heard of a “dark post” yet!
Thanks for letting us know about this…
Not many people do. It is amazing all the neat features the Power Editor has. Anita