Is Pinterest Part Of Your Social Media Strategy?

Pinterest can be a great way to spread awareness of your business and its products. Many people use this social networking site for business and non-business uses. Pinterest is a social networking site that allows users to create virtual multimedia pin boards that they can share with other users. If you find a video that is appealing or an image that has captured your interest and you think that it is also relevant to your contacts' interests, then posting it on Pinterest is a great way for you to instantly share these images and videos with them. Using Pinterest For Your Business The great thing about Pinterest is that you can categorize the kinds of pin boards that you create based on your interests. You can also make use of its "Bookmarklet" application which allows you to directly pin an image or video that you find on the internet and it will be exported to your Pinterest pin board. Although Pinterest was initially used for personal purposes, it has been found to be an efficient way to attract potential customers and may even help increase the Google ranking of a business. Thus, if you have a home business website and you want to gain more followings, Pinterest is definitely one of the creative ways that you can drive more people and generate traffic to your business site. Pinterest And Internet Business Marketing There are several aspects that make Pinterest relevant to your Internet marketing endeavors. When you are marketing your business, you want to be known under a certain type of brand. With Pinterest, you can create your very own branding and secure a reputation in your social profile based on the type of content that you choose to "pin" in your board. Your business will gain faster recognition if they can associate you with images that reflect your business and your brand. Another aspect that makes Pinterest a good business marketing tool would be its link building features. When you "pin" and "repin" an image or a video, it creates a link which will direct your visitors to the original source. You can use this feature by pinning images from your own business site. This way, every interested user will be directed to your website once they click on your pin board. At the same time, when a person "repins" your images, it can be considered as a form of social referral. In today's society where social media dictates a person's decision to purchase a product or avail of a service, being socially endorsed by your contacts increases your chances of gaining new potential clients. All of these actions can create a cycle which in turn can help increase your website's traffic. This can potentially increase your Google search rankings as well. Just think of how all of these procedures can improve the visibility of your company. Optimize Your Pinterest Profile Pinterest can be quite addictive because it's too convenient to "pin" and "repin" images and share them with your contacts. However, since you are maintaining your profile for your business site, make sure that whatever you post on your pin board is actually relevant and reflects your business. You can optimize the use of your Pinterest by treating it as yet another business profile in social media. Make sure to use a professional profile image and provide a short introduction about you and your business. Provide information on your Pinterest profile by talking about your business site, what products and services you offer as well as the kind of pin boards that your contacts can expect from you. Don't forget to include a link to your Facebook business page and business website. If you have received awards or additional credentials, mention them in your account information as well. Invest The Time To Build Your Network Networking in social media sites requires time. You can't create a profile, leave it as it is and expect to drive thousands of visitors to your website the next day. You need to set-up a professional-looking Pinterest profile and be consistent in providing relevant content every day. Know which users are good influencers in Pinterest and see which of your pins might be interesting to them. This will help you capture more attention. At the same time, make sure that your "pins" have quality and value in them.  See to it that your posts are relevant to your target market and don't pin images just because you want to sell your business. People go to social networking sites to interact virtually so they want to see something that is of great value to them. Tomorrow I am going to talk about some basic tips you can use on Pinterest.  Here is my link: http://www.pinterest.com/anitalevesque/ If this was helpful, please leave a comment and share with a friend. To Your Success, Anita Levesque http://facebook.com/anitawaltonlevesque