When it comes to updating your Pinterest account, frequency is probably what you are worried most about. While it’s true that frequency is a critical success factor for your marketing plan, it’s not the only factor that you have to worry about.
Let’s start by getting this out of the way since some of you may already have too much on your plate – marketing-wise. In Pinterest, the most active users get the most followers. At the very least, you need to come up with several new pins and repins every week.
Just one or two pins and repins for the week can be sufficient, but people will be expecting a lot of quality and value from those photos! Conversely, never sacrifice quality for quantity. If you are truly unable to come up with at least one original pin or photo for the week, you can always make do with two wonderful repins. Don’t force yourself to come up with info graphics just for the sake of doing so. That’s more likely to backfire than help you gain followers!
Pinterest marketing is a lot like blogging. You need to come up with a schedule for your followers to depend on. Be sure to stick to that schedule because people will feel disappointed if they come visiting your page expecting new photos – and they find none. In the worst case scenario, you don’t just lose a follower – you lose a loyal customer, too!
It’s all about having the right photos showing up at the right time and place. Boards will take care of the latter, but you’ll need to know more about your followers’ online habits for perfect timing. What time in the day do they spend browsing pins? What time are they most likely to be free from distraction and able to fully focus on your pins?
If you are just starting out, a weekly upload or pin will not be enough at all. You need to work overtime during the first few days and get your Pinterest page bursting in the seams and appear jam packed with relevant and interesting information and stories to share through your pins and repins.
Ultimately, it’s about necessity. Be extra aware of what’s going around you and pin or repin more photos if the situation calls for it.
Take the holidays for example. Christmas typically demands a higher output because this is the time where people are in the mood to buy. You need to take advantage of that and increased activity in Pinterest will surely increase your chances of capturing your market’s attention.
JUST PIN IT!
To paraphrase the famous slogan of a sport company, that’s all you really have to do in the end. If you came up with a photo worth pinning or you found a photo worth sharing – just pin it! Forget all about the timing or the schedules. It’s just as important to be the first to pin a photo in Pinterest so if you have the chance to enjoy that – just pin it!
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To Your Success,